Crispy Flavor. Expands Usage. Drives Add-On Sales.

This 12-count case of 8oz The Rooster Wing Dry Rub is designed to complement the Blonde Beard’s sauce lineup while expanding usage occasions beyond sauced wings. Packed with roasted garlic, chili peppers, and thyme, this rub delivers bold flavor and a crispy, crunchy bark with a bite.

The Rooster is a natural add-on SKU that encourages multiple-item purchases and gives retailers a way to merchandise wings, grilling, and seasoning together.

Flavor profile

• Roasted garlic
• Chili peppers
• Thyme
• Savory, bold, and balanced

Why retailers love it

• Expands the wing set beyond sauces
• Drives cross-merchandising and add-on sales
• Delivers crispy texture shoppers love
• Non-GMO ingredients
• Performs well in grilling, wing, and seasoning sets

Ideal for:

• Natural & specialty grocery
• Independent retailers
• Gift shops
• Breweries & taprooms
• Stores looking to expand wing solutions beyond sauce